Health & Fitness
#64 - The Membership Economy (Robbie Baxter & Maz Brumand)
2022-01-20
Levels Head of Business, Maz Brumand, sat down with speaker and bestselling author of “The Membership Economy,” Robbie Kellman Baxter. They chatted about the idea of membership as well as how it relates to Levels and our business model.
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Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health
(06:34) - Recognize who you are serving
(08:55) - The trade-off between privacy & personalization
(10:36) - The importance of trust
(18:39) - Creating community
(26:23) - The power of super users
(32:59) - Subscription and “forever” transactions
(35:36) - Optimizing long term relationships
(41:04) - Subscription fatigue
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