#24: 10 Steps to Creating a Killer Brand with Erica Blair

You know those people who are so happy all the time, you think they must be on some drugs? Erica is one of those people. With grit and determination, Erica is building her dream life being a location independent entrepreneur based in Thailand helping budding entrepreneurs get crystal clear on the fundamentals of a successful business.

Her work focuses on uncovering your vision for your life & business, the exact types of clients you're best suited to help, how to package & price your services, and how to present yourself and your skills in a way that gets people to say 'Hell yes!' to what you have to offer.

On this episode, Erica shares her story of finishing a prestigious, expensive university in California, U.S. and not wanting to fall into the typical 9 to 5 trap. This journey led her to 5 years of traveling in South East Asia teaching English and starting her first business. Eventually, she ended up back in the U.S. figuring out her next steps only to move back across the world to Thailand where she now runs her branding consulting business.

Erica also walks us through her ten steps to creating a killer brand whether you’re an entrepreneur or a professional that will help you get clear on who you are, your message and your next steps. These include:

1. Commit 110% to building your brand
2. Brand identity is the foundation of every successful brand
3. Say “no” to opportunities that don’t fit
4. Helping “anyone” really means helping “no one”
5. Go deeper than demographics
6. Commit to not working with certain people
7. Get clear on what you are and are not selling
8. Setting high price points
9. Boundaries are sexy
10. Brand messaging starts with a solid foundation

Join us for an inspiring discussion where Erica also shares with us her top tools & resources she uses to live a productive and fulfilled life, including:

• 1 amazing yoga app to use on the go
• 1 cool app that will serve you as a visual diary
• 2 unconventional marketing teachers you need to follow for a fresh perspective and no-bullshit advice
• 1 magical tarot card deck recommendation that is based on the wisdom of Zen

Check these out at girlskill.com/24

P. S. Sign up for the free, exclusive training from me on “The Lie of Female Success: How to Get Unstuck, Release Pressure & Stop Trying to Do It All” to find out:

• How to overcome the "Superwoman Syndrome" so you can start living in freedom, with ease, and owning your truth
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• How to rediscover, embrace and cultivate feminine flow and become embodied so you can stop overthinking and start making decisions from the heart
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Sign up at girlskill.com/webinar