Ep. 171 - NFTs Explained: The Tangible Value in Virtual Goods | Zoe Scaman - Bodacious, MCX

NFTs. It’s the term on every marketer’s lips, but are they an asset to brands or the next passing fad? In this episode we’re joined by Zoe Scaman, co-founder of MCX and the brains behind NBA’s celebrated Top Shot NFT project, along with several other top-tier brand executions. In this, she explains what NFTs actually are (not JPEGs), when brands should and shouldn’t create one, and the many different ways to make use of these smart contracts. We also discuss how to navigate the metaverse, how to profit from NFTs’ secondary market, and what the internet will look like when creators can own their audiences and ideas.

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