16: The Go Giver: PROFIT by GIVING with Bob Burg

Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President. 

Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, has sold over half a million copies and it has been translated into 21 languages. It has been released in a new, expanded edition with a foreword by Huffington Post founder and publisher, Arianna Huffington.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and serves on the Board of Trustees of Furry Friends Adoption & Clinic in his town of Jupiter, Florida. 

“Giving is one of the absolute keys to success.”

As explained by Bob himself, a “go-giver” is someone who shifts their focus from getting to giving, and by giving he means, “constantly providing value to the marketplace.”

With his own incredible success, Bob is the perfect man to get advice from. Setting yourself apart from the “others” in the business world, means that you must provide something that makes people feel as if it is more valuable for them to buy from you, than it is to NOT buy from you. You with me?

No if’s and’s or but’s, “The entrepreneur, or salesperson must make their main focus the consumer.”

Starting out on the Late Night News, Bob shares that the field of broadcasting just wasn't his thing and continued on to sales 

“With minimal training in sales, I floundered for a bit at first.”

But due to his resourcefulness and the drive to become better, it didn't take long for him to master the business.

Where you are in life and your business now is not the end result if you do not want it to be. Figuring out what your consumer wants + needs + desires, is the equation that will take you straight to the top!

So, for all of you future entrepreneurs out there, Bob serves us today with some of the best-ever advice given…

“Don’t make your target to make money, make your target serving others. The money is the reward for hitting the target, but it is not the target itself.” 

In This Episode You Will Learn:

Reading

Knowledge

Business

Entrepreneur

Giving

Wealth

Serving

Happiness

Marketplace

Sales

Productivity

Goals

Achievement 

Resources:

Endless Referrals, by Bob Burg

The Go Giver, by Bob Burg

Richest Man in Babylon, by George Clason

The One Minute Series, by Kenneth Blanchard

How to Master the Art of Selling

thegogiver.com