[Venture Capital & Chicago Series] How to Use Data and KPIs to Drive Important Decisions with Haley Kwait Zollo, Principal at Starting Line

Haley Kwait Zollo is Principal at Starting Line, a Chicago-based, thematic early-stage venture capital fund focused on investing in consumer services and products that are cheaper and better. They’ve invested in companies like Cameo, Catch Co, SpotHero, and many more. 

Before joining Startling Line, Haley was VP of Strategy and Business Operations at Mac & Mia and was Manager of strategy and analytics at Trunk Club. She began her career as a Transaction Services Associate at KPMG.

In this episode…

Building a business in today's highly digitalized world is a double-edged sword because there's a lot of data created that can make or break a business. The misanalysis of data or analyzing the incorrect data can lead to poorly informed decision making that can hurt your business. But on the flip side, using the data and measuring KPIs the right way will drive important decisions that can multiply your business's growth.

However, the million-dollar problem is how do you know which metrics to measure and how do you identify which KPIs move the needle for your business?

On this episode of Inspired Insider, Dr. Jeremy Weisz interviews Haley Kwait Zollo, Principal at Starting Line, about the importance of making informed decisions in business. They discuss Haley's background in analytics, her foray into the VC world, the data and KPIs digital brands should be analyzing, and Haley's advice to early-stage startups on how to have non-linear growth. Stay tuned.