[Top Agency Series] How to Run Your Agency Profitably with Marcel Petitpas of Parakeeto

Marcel Petitpas is the CEO and Co-founder of Parakeeto, an agency profitability platform that modern digital and creative agencies use to scope and measure more profitable projects in record time. They help agencies and consultancies automagically create accurate and data-driven estimates for their projects in seconds. They utilize information gathered from the Harvest time-tracking data of their clients to get the results they need for their project estimations.

Harvest data allows Parakeeto to view all information from past projects to show you exactly how much time it's likely to take you to complete your next one. Their methods also provide real-time feedback on any changes made to the project and gives an updated estimate that compares the current project to previous ones.

In this episode…

Any company, no matter how great their products and services may be, will experience some financial struggle if they do not know how to value their offerings properly. This undervaluation of their company will, at some point, hurt not just their company's financials but the kind of service that they provide to their clients.

At least, that’s what Marcel Petitpas says. He also believes that aside from undervaluing their services, companies also often make the mistake of not estimating their personnel needs, and they make decisions that make them sink in work with no pleasant bottom line. So what can companies do differently to get back on track and enjoy better business profits? 

On this episode of Inspired Insider, Dr. Jeremy Weisz talks with Parakeeto CEO and Co-founder, Marcel Petitpas, about why agencies struggle to make a profit and what they can do to turn things around with the help of Parakeeto. They’ll also be discussing the top tools agency owners can use for optimal efficiency and to maximize their margins, how they can improve their pricing, and the best learnings Marcel gained about running and growing a business. Stay tuned.