Marketing That Works Despite COVID-19 with Steve Dobbins of The Dobbins Group

Steve Dobbins is the Founder and CEO of The Dobbins Group, a full-service consultancy solving marketing and communications challenges. For more than 20 years, Steve has worked side-by-side with CEOs, helping them grow their brands. He’s helped brands such as IBM Watson Talent, Crumpl, Tarsadia Foundation, OCO Biomedical, SWIMS, and more.

In this episode…

Despite the COVID-19 pandemic, some companies have been able to pivot their businesses and blazed a new path for their marketing strategies. But so many other businesses have stuck to their old practices and are not getting the result they expect from their marketing efforts at all, particularly at a time when things have just gone into completely unknown territory. Steve Dobbins, who has over 20 years of experience marketing and growing big brands, says the first mistake they are making is running their marketing in a vacuum. So what exactly are they doing wrong and how should you market your business during this crisis and thrive? 

Join Dr. Jeremy Weisz as he talks with Steve Dobbins on this episode of INspired INsider as they discuss how businesses are pivoting and doing their marketing differently to thrive through this COVID-19. and beyond. Tune in as Steve shares valuable insights from his own experiences of helping companies grow their brands, how his team helps them diagnose what’s amiss in their marketing strategy, and more. Stay tuned.