[Top Giver Series] The Power of Video Storytelling to Transform Your Business with Ian Garlic of StoryCrews

Ian Garlic is a top video marketing and content expert. He is the founder of StoryCrews, a company that helps businesses connect with top-rated videographers to help businesses market and expand their brand through powerful stories captured on video. He is also the CEO of authenticWEB, a top-rated SEO company that helps businesses grow by sharing authentic stories online through a combination of videos, animations, websites, and SEO.

Ian also runs and hosts his own podcast, the Garlic Marketing Show podcast, where he has featured some amazing guests such as Gary Vaynerchuk, Neil Patel, Ryan Deiss, and many more.

In this episode…

Did you know that testimonials are actually hurting your business? Customer testimonials provide a huge ego boost in business but it doesn’t really leave much of an impact to future potential customers. So how can you share client feedback in a way that not only catches people’s eyes but sticks? You create case stories. 

But not everyone knows how to tell a story and not a lot of people know how to make a story viral. You need to be able to convey the right emotions into your story’s messaging to make an impact because a good story is one that converts the audience into clients. And this is what Ian Garlic does. Over the last ten years, Ian has been helping service-based businesses find their most powerful client stories, capture them on video, and deliver them at the perfect time to attract and convert their ideal clients. 

In this episode of INspired INsider, Jeremy Weisz interviews Ian Garlic of StoryCrews about the power of a great client story and how it can convert the audience into future clients. Listen in as Ian gives tips on how to tell a great story, how to leverage Youtube to grow and expand your business, and why you should consider hiring a video marketer over a videographer. Stay tuned.