Growth Hacking Your Business In An Unpopular Industry with Mitch Kahn, Co-founder Grassroots Cannabis

Mitch Kahn is the co-founder of Grassroots Cannabis which began operations in 2014. Through his leadership as CEO, the company has since grown to have 61 licenses and operations in 11states with more than 800 employees. Mitch recently led his company into a merger with Massachusett-based company, Curaleaf, in a stock and cash deal worth $875 million.

Have you ever started a business that almost everyone thought was a terrible idea? What about a business with a questionable reputation? How do you even get started with it in the first place?

Mitch Kahn of Grassroots Cannabis and his partners defied the odds and started a business that didn’t sound too great at the beginning but is now America’s largest medical and adult-use cannabis company. They took a leap of faith and braved the initial resistance they faced from starting the business, getting the funding, and convincing people that what they were doing made sense.

Tune in on today’s episode where Mitch shares with Jeremy how Grassroots Cannabis began and everything that has happened between then and now. Mitch talks about his business model, his leadership style, and the kind of grit you need to start a business that you believe in even when nobody else does.