[Sweet and Snack Show Series] Understanding Your Market with Jeff Schmidgall Founder of Bubba's Foods

Jeff Schmidgall is the co-founder of Bubba’s Foods. Since 2014, Bubba’s Foods has been at the head of a natural health food revolution where smart, healthy choices finally meet big, bold flavors. Run by gourmet chef Jared Menzel and his brother-in-law, former CrossFit trainer and health coach, Jeff Schmidgall, they’re satisfying your naughty and nice cravings with every wholesome green banana they peel, dash of chipotle they sprinkle, and nourishing handful you munch.

Here’s a glimpse of what you’ll learn: 

• [0:40] Jeremy introduces his guest, Jeff Schmidgall. 
• [2:50] Figuring out what the market wants. 
• [5:15] Challenges that Jeff and his team have faced along the way. 
• [7:20] A proud moment from the journey. 

In this episode…

How do you know that a product is going to take off and connect with a large enough segment of the market to make your business sustainable? Is there a formula that you can follow or does it all come down to dumb luck? On this episode of Inspired Insider, you’ll hear from business leader and innovator, Jeff Schmidgall. In his conversation with Jeremy, Jeff opens up about how he started Bubba’s Foods, why he loves developing healthy snacks, how he got his product on retail shelves, and so much more. You’ll want to pay close attention to Jeff’s story - he has some valuable lessons to share! 

Did you know that many entrepreneurs validate their product idea by coming up with a solution to a problem that many people have daily? While he was struggling to find satisfying snack foods while on the Paleo diet, Jeff tried some homemade snacks from his brother-in-law. After devouring this delicious treat, Jeff harassed his brother-in-law for more - soon after - they decided that they needed to take this innovative product to the marketplace for others. You can learn more about their journey and the wonderful flavors they offer at Bubba’s Foods by visiting the link in the resources section at the end of this post. 

How does a small health-conscious snack food startup get their products into big-box retailers like 7/11, Walmart, or Whole Foods? Where do you send the bribe money to show up at the checkout stand or on the end of grocery isles? According to Jeff Schmidgall - it all comes down to persistence. Refusing to take no for an answer, Jeff went to work making connections with local retailers and eventually made it all the way to the shelves of 7/11 and others. As he looks back on what contributed to his brand’s success in retail stores, Jeff chalks his success up to his scrappy nature and his relentless approach. What can you learn from Jeff’s story? 

Resources Mentioned on this episode

• www.bubbasfoods.com
• Intro Music by Kidd Russell

Sponsor for this episode

Rise25’s mission is to connect you with your best referral partners and customers.

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