[Sweet and Snack Show Series] Developing Sustainable Sugar-Free Candy with Kenney Joyal Founder of Snowflakes Candy

Kenney Joyal is the founder of Snowflakes Candy. Snowflakes Candy is dedicated to making delicious, uniquely-crafted candies that are satisfying, sweet, simple, and sugar-free. They made their debut with a line of a hand-crafted, artisanal candies, which are now available in stores nationwide. Snowflakes Candy remains dedicated to using high-quality, sustainably-sourced ingredients that our customers love for the sheer fun of eating guilt-free candy.

Here’s a glimpse of what you’ll learn: 

• [0:40] Jeremy welcomes his guest, Kenney Joyal. 
• [1:40] Popular flavors and how the production process played out. 
• [3:20] How the product and packaging changed over time. 
• [6:00] Challenges faced along the way and proud moments from the journey. 

In this episode…

What if there was a way to enjoy a delicious snack without all the guilt that comes from eating a bag of M&M’s? Imagine a snack that could help you retrain your mind and body to react in a positive way to a healthy snack? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator Kenney Joyal. In his conversation with Jeremy, Kenney opens up about how he developed Snowflakes Candy, why he came up with a unique candy tin, challenges he has faced along the way, and much more. Don’t miss this great opportunity to a behind the scenes look at a thriving candy company!

Did you know that most of the “Sugar-free” products on the marketplace are made with unsustainable methods? It’s true! Most corn xylitol is imported from China and extracted from corn cobs by adding sulfuric acid in a process called acid hydrolysis. Acid hydrolysis is generally regarded as an environmentally unfriendly process. By contrast, Snowflakes Candy uses birch bark xylitol that is extracted from birch bark in sustainably-managed forests in the United States, Canada, and the Nordic region. Make sure to check out the link to Snowflakes Candy located in the resources section at the end of this post! 

Do you have what it takes to see your idea become a reality? Are you prepared for push-back, doubt, and challenges that you’ll face along the way? How will you deal with setbacks and unforeseen obstacles that are lurking on your path? The truth is unless you are dedicated to making your dream a reality - you’ll bail at the first sign of trouble. You need to learn from leaders who have earned their battle scars on the battlefield of marketplace competition. While the journey for Kenney and his team at Snowflakes Candy hasn’t been easy - all the lows they’ve endured have led to the highs! What can you learn from Kenney’s story? 

Resources Mentioned on this episode

• www.snowflakescandy.com
• Intro Music by Kidd Russell

Sponsor for this episode

Rise25’s mission is to connect you with your best referral partners and customers.

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