[One Question] Creating a Competitive Edge with Anita Akrishnan and Nalini Mehta Co-Founders of Route to India

Anita Akrishnana and Nalini are the co-founders of Route to India - a health brand focused on inspiring and guiding individuals in feeling their best through food, Ayurveda and holistic lifestyle.

Here’s a glimpse of what you’ll learn: 

• [0:41] Jeremy welcomes his guests, Anita Akrishnan and Nalini Mehta. 
• [2:20] How did Anita and Nalini start their business? 
• [4:20] The different flavors offered by Route to India. 
• [7:00] Challenges and proud moments encountered along the way. 

In this episode…

How can you make your business stand out from the crowd? What sets your business apart from all the other competitors in your market? If you don’t have a competitive edge yet - you need to get one soon! On this episode of Inspired Insider, you’ll hear from business leaders and innovators, Anita Akrishnan and Nalini Mehta. In their conversation with Jeremy, Anita and Nalini open up about why they started Route to India, challenges they have faced along the way, why they love delivering high-quality food, and much more. Don’t miss a minute of this fascinating episode featuring Anita and Nalini’s story! 

What is your relationship with food like? Do you have a good relationship with your diet, or do you find yourself always disappointed? Too often, men and women get so excited and motivated to eat healthy only find that healthy food rarely tastes very good. Anita and Nalini decided to go on a mission to get healthy and delicious tasting food into the hands of consumers. While the journey wasn’t easy - Anit and Nalini are proud of the fact that more people are eating sustainable, healthy, and delicious food as a direct result of their efforts. Make sure to check out the link to their website located in the resources section at the end of this post! 

Do you know what your competitors are up to? When was the last time you decided to check out your main competitor’s products or services to see how they compare to your own? Don’t let yourself become so surrounded by “Yes people” that you fail to catch key warning signs in your business! Having studied the market - Anit and Nalini both found a niche in the health food snacks space that could use more options available to the public. Relying on their skills as business leaders and chefs, the two went to work creating Route to India and their first product, Yoga Pops. 

Resources Mentioned on this episode

• www.routetoindia.com
• Intro Music by Kidd Russell

Sponsor for this episode

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