[One Question] Why Content is King with Patrick Campbell Co-Founder of Profit Well

Patrick Campbell is the co-founder of ProfitWell. Patrick has grown ProfitWell from nothing in 2012 to over $10 million in revenue and 70 staff. ProfitWell has a free product that integrates with tools like Stripe, Braintree, and others to bring all of your subscription and financial metrics together in one place. There are over 10,000 companies now using ProfitWell...companies like Big Commerce, ClassPass, Zenefits, Meetup, Calendely, Masterclass, and many more.

Here’s a glimpse of what you’ll learn:

• [2:25] Jeremy introduces his guest, Patrick Campbell.
• [4:00] Patrick talks about Profit Well’s pricing strategy.
• [6:40] Why content is so valuable.
• [10:00] A low moment from the journey.
• [13:30] Patrick talks about a proud moment from the journey.

In this episode…

Did you know - in the realm of ecommerce businesses - content is king? It’s true! From video to infographics and more, the name of the game is content creation. How can leaders like you learn how to deliver solid content for your customers? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator Patrick Campbell. In his conversation with Jeremy, Patrick opens up about Profit Well’s pricing strategy, why content is king, the low moments on this journey, and so much more. Have pen and paper ready for this episode - you are going to need it!

If you have any hope of reaching the target market you are trying to reach - you’ve got to be willing to create engaging content. How else will your brand compete with the likes of Walmart, Google, and Amazon? While you don’t have to have it all figured out to get started - you need to start creating content yesterday! What does your audience find valuable? Are they searching for how to videos on YouTube? Go take a look! Don’t leave it all up to guesswork - learn from a brand that is actually making headway in this arena. Head over to Profit Well’s website to learn more about the top-notch content they are creating.

Have you faced personal and professional challenges in your career? How did you keep those challenges from consuming all of your attention and focus? For Patrick Campbell, the challenges were numerous. Not only did Patrick have to deal with the physical battle of fighting cancer - but he also dealt with the dissolution of his long-term relationship. The cherry on top of all this difficulty is that Patrick was also working on getting Profit Well off the ground and running. Through all the challenges - Parick was able to keep putting one foot in front of the other and eventually, he made it to the other side. What can you learn from Patrick’s harrowing story?

Resources Mentioned on this episode

• www.ProfitWell.com
• Patrick on LinkedIn
• HubSpot
• Intro Music by Kidd Russell

Sponsor for this episode

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