[One Question] Grabbing Attention with Daniel Harmon Co-Founder of Harmon Brothers

Daniel Harmon is the co-founder and creative visionary at Harmon Brothers - where they use storytelling, humor and direct response to create social videos that sell products. They are behind some of the most viral ads and have collectively driven more than one billion views, over $300 million in sales, and revolutionized the way products are marketed. They have created Internet advertising blockbusters including Squatty Potty, Purple Mattresses, Chatbooks, FiberFix and Poo~Pourri to name a few.

Here’s a glimpse of what you’ll learn:

• [1:40] Jeremy introduces his guest, Daniel Harmon.
• [3:30] How Daniel and his brother create captivating videos.
• [8:20] Creating a good call to action.
• [12:15] A low moment in business for Daniel.

In this episode…

What does it take to make your business stand out by grabbing attention on the marketplace? Should you just go for shock value, or is there a better approach? On this episode of Inspired Insider, you’ll hear from innovator and business leader Daniel Harmon. In his conversation with Jeremy, Daniel opens up about how he and his brother create captivating videos, what it takes to create a good call to action, challenges along the way, and much more. If you want to know how to stand out in a crowded field - this is the episode you don’t want to miss!

When you think about some of the most successful and attention-grabbing marketing campaigns, you usually don’t think of the whole testing process. Did you know that testing and adjusting based on audience feedback is a critical aspect of grabbing attention? Think about all the money that was wasted on Super Bowl ads last year because they failed to test their content with actual customers! Don’t let your messaging come across as boring and flat - learn how to seek feedback and adjust your approach accordingly. Make sure to check out the link to Daniel and his brother’s website located in the resources section at the end of this post.

Grabbing attention won’t do you any good if your target audience doesn’t know what you want them to do afterwards. Imagine watching a funny and engaging video that leaves you wondering - what was the point? That is the wrong message to send to your prospective customers! If you want to reach the right audience - you’ve got to be willing to make the ask and help them get there. It might be worth it for your business to try giving away samples or connecting your offer with a money back guarantee. The saying holds true - if you want something you've never had, you must be willing to do something you've never done.

Resources Mentioned on this episode

• From Poop to Gold - Podcast
• From Poop to Gold - Book
• Write Ads That Sell - Harmon Brothers University
• Harmon Brothers
• Intro Music by Kidd Russell

Sponsor for this episode

Rise25’s mission is to connect you with your best referral partners and customers.

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Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.