It’s really easy to want to look at other successful investors and copy their techniques. It can be tempting to dive right into making cold calls or sending out mail, throw up a website, and call it good, meanwhile hoping that we can win by just working harder. But... the one missing piece to your hustle just might be your messaging. If you haven’t learned exactly how your market and the people in it tick, you’ve set yourself up to fail. Hit play to hear how you can become the authority in your market.
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