Shein's Ultra Fast Fashion Model

And you thought Zara was fast fashion! Buckle up because new trends are landing daily if not hourly, as a new breed of online disruptor throws out thousands of styles a week to see what sticks. Brands like Boohoo, Pretty Little Thing and Fashion Nova are part of a new ultra-fast fashion era, but Shein is by far the biggest player.

Worth a reported $47 billion, the Chinese company is now the biggest selling fast fashion brand in the US. But how does it work? What's the secret to its giant reach? And just how many items does it drop in a week?

In our first episode for Series 7, host Clare Press sits down with the American journalists Meaghan Tobin and Louise Matsakis who, along with Beijing-based Wency Chen, spent six months looking into this, from every possible angle. From speaking to garment workers and interviewing shoppers to tracking down one young TikTok user who saw her vintage vest morph into thousands of copies, taking her personal photo along for the ride - without her permission.

Let us know what you think. Follow Clare on Instagram @mrspress @thewardrobecrisis

www.thewardrobecrisis.com

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