(S2) Episode 5: Female Founder Friday with Haley Johnson

We are talking ALL THINGS ...LinkedIN!

Haley Johnson is an accidental LinkedIn expert and is the CEO and founder of Propegy, the strategic lead gen agency on a mission to help online service providers make their mark on LinkedIn. Like you, Haley used to hate LinkedIn, but when a freelance writing gig required her to deep dive into LinkedIn's best practices, she realized she'd unlocked the internet's best kept secret for lead gen, thought leadership, and insane business growth. Now she helps online service providers like you learn how to make LinkedIn work for their business and their lifestyle.

Haley -- LinkedIn is 50% Lead Gen and 50% Thought leadership - lead gen has turned into this spammy gross place where we don't treat our connections as actual people and we just send them relentless pitches hoping that eventually one lands -> we teach our people how to create genuine connections without wasting time so that when it does come time to pitch, the person is way more receptive to your offer.

For Thought Leadership, Linkedin thought leadership content has turned into this cesspool of rambly bullshit and people waxing poetic about mundane things in an attempt to be aspirational and somehow it goes viral even though nobody actually gets value from it -> we help our students/members create thought leadership content around their subject matter expertise so that their network is *actually* getting value from their posts, feeling inspired, and building connection - not just clicking like and moving on. If more people post like this on linkedin, we'll move away from the gross spammy bro culture and create a community thats actually worth participating in.

1. LinkedIn isn't scary and you deserve to be on there as much as anybody else
2. If you don't like something about LinkedIn - CHANGE IT. Engage with different content, connect with different people. You control your LinkedIn but you have to be an active participant.
3. People on LinkedIn have hella $$$ and make decisions - it is easier to find your ideal clients, easier to get in front of your ideal clients, and your ideal clients likely have more money on LinkedIn than they do on instagram so get on linkedin already!!

Connect with Haley!

thepropegy.com/training
https://www.linkedin.com/in/haley-e-johnson/
instagram.com/propegy

thepropegy.com/training is a 30min masterclass to teach online service providers how to grow their network and generate qualified leads on LinkedIn without feeling spammy or getting overwhelmed.

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