Being Over 50 on YouTube with Dr. Becky Gillaspy

Worried that YouTube success is reserved for 20-year-olds? Well, no matter what age you’re at, you’re getting a ton of value from this episode! Health and Fitness YouTuber Dr. Becky Gillaspy is on this week and we’re talking about taking imperfect action and how that can pay off in a huge way. She started off focused on selling her programs but being on YouTube evolved her mission to provide her health knowledge and advice to women over 50. Now she has a thriving business and channel with over 275k subscribers! We’ll also be diving behind the scenes into her business, and how to use YouTube to blow it up! So you’re in for YouTube growth and business success in today's episode. Are you ready?

“Video is the best vehicle for building trust and authority.”

Dr. Becky started her channel to promote a product she put out on her website. She heard that adding videos to her blog would help her rank on Google. So she put up a couple of videos in 2012 and that was it, she never looked at it again… until she came back and saw that they got immense traction and growth. So she’d continue to upload content sporadically. It wasn’t until summer 2017 that she started taking her channel seriously, uploading once a week consistently. She found that she loved the creativity behind coming up with the right combination for a viral hit and decided to put her energy behind making her channel stand out. Now she’s at 275k subscribers and she’s not slowing down nor stopping!

“I now think about my title before I have the video conceptualized in my brain.”

She’s a strong advocate for starting where you are and taking that first step. In this episode we walked through one of her earlier videos where she was using a low quality borrowed camera, no microphone, zero lighting, noise everywhere - but that video has gone on to get 1.7 million views! We also cover how to find a place to belong and really thrive on YouTube no matter your age, how she gets 100 email opt-ins a day for her business, her failures and lessons along the way and so much more! Enjoy!

“I get comments from people in Australia and the UK and it reminds me: this is truly an amazing time to be in business.”

Check out the show notes

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