The Secret to Niching Down on YouTube Without Feeling Trapped with Bianca Renee

Growth can come in many shapes and sizes. Sometimes it’s slow and steady. Sometimes it’s all at once. This week’s guest, hair and beauty YouTuber Bianca Renee, turned an authentic moment into a viral hit which catapulted her into the curly hair niche she was meant for. We’re going to take a look behind-the-scenes to see how what she learned through her life prepared her for YouTube success, how she was able to turn a viral hit into a consistent channel, her experiences of working with brands like getting her face on an in-store ad, working with a manager and so much more!

“I don’t know any brand that only uses one influencer, so there’s no reason we all can’t succeed.”

Bianca says she started her youtube career by accident. At the time she was doing marketing and promotions for different companies and one day she had found some products that really worked for her curly hair. So she opened up her laptop and recorded a video about the rare find in her mother’s kitchen. That video went viral, hit a couple hundred thousand views in no time, and that gave her the idea to continue expanding on that thread, talking about how to apply the products and different things about curly hair. Even though that first real video went viral, she wasn’t all-in on YouTube yet. As a matter of fact, she didn’t follow up that video until 6 months later!

“I know I’m not the only one struggling with these things, so if I can reach someone else going through it, that’s what makes it worth it.”

When she started uploading twice a week that’s when she started to see the growth to her subscribers and engagement. About 2 years ago she committed to YouTube full-time when she realized that she could make more money at home focusing on making her curly hair videos. In this episode, she talks about her YouTube influencer journey, helping smaller YouTube influencers navigate the world of brand sponsorships, how to find and work with a manager to get you the best brand deals for your channel, and so much more! Enjoy!

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