How To Grow Your Beauty YouTube Channel In A Saturated Market with Michele Wang

I love talking to my successful bootcampers! I get to do two amazingly fun things: showcase these incredible women who I love so much, and also give you direct access to what made the biggest differences for them and grew their channels. Beauty YouTuber Michele Wang is here to share her journey from knitwear, to leaving her full-time job to pursue YouTube and her secrets for making videos built for engagement and growth!

“I can’t emphasize consistency enough! Your viewers start to depend on it.”

Michele came to the bootcamp in August 2018. She was getting burned out at her full-time job and saw the potential with YouTube as that income was going up. So she decided to join to capitalize on YouTube more and pursue going full-time. Before that, she was doing different things dabbling on YouTube. She would make knitwear videos but the process was slow and not sustainable so in February 2017, after moving to Las Vegas, she decided to switch her niche to beauty and makeup. Though she switched to makeup, she wasn’t putting much intention into niching or picking video topics, but a video recommendation she saw inspired her to join the bootcamp, and the rest is history.

“Treat YouTube like a business. Credit card debt is the worst way to fund your business!”

She had about 16k subscribers before joining the bootcamp. Now she has over 90k subscribers and is a full-time YouTuber, making money with AdSense and affiliates. The bootcamp gave her new tools and the confidence that the niche she picked was the right choice. In this episode we’ll talk about how she made the transition from her job to full-time on YouTube, her insane and consistent way of making videos, and her biggest takeaways from the bootcamp. Enjoy!

“Negativity doesn’t really bother me. I have pretty thick skin at this point, I don’t care.”

Check out the show notes

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