The YouTube Power Hour Podcast
Business:Marketing
The Skinny Confidential's Lauryn Evarts Bosstick and the Future of Social
If you’ve ever struggled with self-confidence and doubt, then you NEED to listen to this episode! Today’s guest is fellow podcaster and entrepreneur, beauty and lifestyle YouTuber and Blogger and Author. The Skinny Confidential’s Lauryn Evarts Bosstick has built her empire by following her heart and her passions and she shares a ton of tips to help you do the same!
“Don’t even think about connecting with brands because it becomes a distraction to servicing your audience.”
The Skinny Confidential was started by Lauryn when she was a freshman in college in 2010. At the time, she looked at the internet and saw whitespace where a haven and resource tailored to women could exist, and she jumped in and made it herself. She didn’t make a dime for the first 3 years, but fast forward to now: she has a hugely successful blog, a podcast with her husband, affiliate and brand deals and multiple businesses to help women.
“With action comes clarity. You never truly know until you do something.”
Lauryn is working to create something much bigger than herself and she wants the brands she’s created like The Skinny Confidential to represent that. She’s brought her husband, her sister and several employees and freelancers slowly into the business to help it grow even further. You’re going to learn a lot about her mindset towards overwhelm and the unique way she views her audience that makes her so successful.
“Instead of looking at how I can get more followers, I always concentrate on the followers I have.”
Check out the show notes
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