The YouTube Power Hour Podcast
Business:Marketing
Hair YouTuber Shares How She Stands Out + Why YouTube is HARD with Lucy Loepsie
2018-10-25
YouTube is hard but it’s not impossible! You have just as much chance to hit success as anyone. Just take it from a 10-year YouTube veteran living all the way in the Netherlands! Beauty & Hair YouTuber Lucy “Loepsie” Kyselica gives us the scoop on her journey from zero to half a million subscribers and how you can carve a place out for yourself on YouTube!
“You’re always one video away from a viral video, you never know which video is going to hit.”
Loepsie is a 10 year YouTube veteran. She started all the way in high school and never stopped going. She decided to mimic her favourite beauty blogs and become a beauty blogger herself for a school project. Those bloggers were making YouTube videos to expand their content and so she decided to do that as well. She was hooked, after the project, she started a new channel and continued to grow it. Now she has almost 500k subscribers and over 57 million total video views!
“It’s so important that you have that inspiration because if you’ve lost the passion, it translates on screen and then you fall flat.”
She is 25 years old, lives in the Netherlands and became full-time on YouTube right after she graduated from college in 2014 when she had about 70k subscribers. She makes hair tutorials and recreations of hairstyles from movies and TV shows for her target audience of English speaking ladies her age. She carved her spot in the beauty and haircare niche by making YouTube videos to share her haircare tips in the early internet days when forums ruled the world. She believes that being your true self is your ultimate superpower in having success on YouTube.
“The reality is a lot of people that have achieved success on YouTube have been at it for quite some time.”
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