Building Your Personal Brand as a YouTube Creator with Erin May Henry

How do you build a personal brand that truly fits who you are? In this episode, YouTuber, Podcast Host and Personal Branding Mentor Erin May Henry stops by to give you all the juicy details on connecting with your true, unique selves and making you shine!

“Find that thing about you that is going to make you stand out, and there always is going to be something.”

Erin is an Australian Personal Brand Building Rockstar! She started her YouTube channel in 2014 while she was studying Public Relations and Business in college. She dived in when she discovered that becoming an influencer would be huge in the future. And that has paid huge dividends because she now has over 73k subscribers and a combined 4 million video views! Since starting, her channel has undergone many iterations. She was into lifestyle and fitness, then mindset and motivation, but she’s really found her home with personal branding after exploring a lot of things you’re going to learn on this episode.

“Maybe you can go so far into your mastery that you stand out from everyone else because you are the thought leader.”

She is really big on personal development, and her videos on teaching about that have been huge contributors to her channel’s growth. She fell into it as she was building her social media marketing business after she left college in 2016. All her friends were hunting for internships and jobs, but she was drawn more to entrepreneurship. That journey was not easy. Her own fears and self-doubt plagued her, but through consuming content from gurus like Tony Robbins and Marie Forleo, she was able to push through the fear. Now, inspired by those two, she’s built her business coaching practice and is teaching the things that helped her get through her rut.

“It's not about overcoming fear entirely, it's about understanding how to work through and work with that fear when it does arise.”

Erin is a big believer in taking action. Dive in as soon as possible and don’t wait until all your stars are aligned. Risk analysis is overrated and you can learn a lot more from experience so don’t let the unknown keep you from doing. Because of her working as a bartender and later working for a wine company while studying at college, she’s developed a thorough passion for wine and has even made it a big part of her personal brand, with her YouTube series “The Business Bar”. You’re going to get a ton of value from this episode as she shares her expertise with us!

“When you really step in that genius zone, people will notice and your authenticity shines.”

Check out the show notes.

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