YouTube Burnout: The Struggle is Real with Sari Reanna

Are you stuck in YouTube burnout hell or want to know the best ways to avoid it? In this episode, Beauty YouTuber Sari Reanna joins us and shares the details of her YouTube career and how she navigated burnout and came out on top!

“If you love what you’re doing, everything else is going to follow, everything else will fall into place.”

Sari is a 23-year-old full-time YouTuber who created a name for herself on YouTube by sharing her struggles with severe acne. She lives in Edmonton, Canada with her family and she’s grown her channel to over 125k subscribers and 15.2 million total video views! She was bored working at a makeup counter and not being able to share her passion for makeup with her co-workers, so she decided to start a channel. From there, she fell in love with the beauty community. That was in 2014.

“I am honestly living proof that anyone can start editing and start making YouTube videos.”

It wasn't until January 2015 that she really got serious and her posting frequency went way up. The video that put her on the map was a rant she did about her time working at Sephora towards the end of 2015. That video alone, over the next few weeks, skyrocketed her channel by almost a million views and tens of thousands of subscribers!

“People will come for your content, but ultimately, they’re gonna end up staying for you.”

After consistently posting 3 videos a week since January 2015, she noticed a disturbance in her energy. She was no longer making videos for the right reasons. Instead of the joy of sharing her experience and helping others, she was chasing numbers and statistics. So she took 5 weeks off YouTube to reconnect with herself. In this episode, Sari shares what led up to that and how else she handled her burnout to come back stronger.

“I needed to take a step back and remember why I love making videos and refuel my passion for it.”

Check out the show notes.

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