The YouTube Power Hour Podcast
Business:Marketing
Why You MUST Niche Down on YouTube with Bootcamper Kimbyrleigha
Are you afraid of getting SUPER narrow with your niche? If you’re afraid you won’t find your audience, we’re crushing that myth today! Phone fashion YouTuber and Bootcamp alum, Kimbyrleigha, returns to share how she became the Pop Sockets Queen with 200k subscribers.
“You don’t need to have hundreds of thousands of followers to have influence.”
The last time Kimbyrleigha was on, she spoke about how she got started with YouTube as a creative outlet in 2015. She was only hoping to earn enough YouTube money to quit her gruelling full-time job and take care of her daughter. And by 2017, not only did she leave that job, but she had started building her affiliate empire working with over 100 companies.
“Anything that can make me better, why would I not do that?”
Now, she’s back and better than ever! Kimbyrleigha niched down even further to focus on phone cases and Pop Sockets and has opened a thriving store selling her own phone cases. She’s even been dubbed the Pop Sockets Queen!
“If I don’t feel a video, I shouldn’t do it… YouTube is going to be there tomorrow.”
Kimbyrleigha leaned into her excitement and passion for phone fashion, and with her new niche, she’s getting the brand deals she had dreamed of. She’s sharing everything about how that advice and others she received in the Bootcamp helped her take things to a whole new level. Kimbyrleigha now has over 200k subscribers and 14 million total video views.
“A year on YouTube is like 10 years… that year you can tremendously grow, change and evolve.”
Check out the show notes.
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