Choosing the 'right' name for your business

This week Frankie Tortora and Steve Folland have a chat in response to a question from coach Rachael Middleton. She says:

“Dearest Frankie, Steve and the DIFTK crew,

I've been working on my business about a year now and have a name and logo already BUT I recently attended a webinar where the host made a point about words that trigger potential clients. This can have a negative impact too.

My ideal client base are traditionally a weary group (farmer's stressed out partners who may be frowned upon for seeking help!) and as coaching still isn't an accepted norm in their world I'm starting to question whether my business name is having a negative effect...

So, my question is how do you choose a suitable business name and how important is a logo to go with it? I appreciate for certain professions it helps, but how much can the wrong name and logo impact your business?

Thanks in anticipation,

Rachael”

What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community on Facebook.

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