SPM #40: Direct Mail Marketing w/Bryan Mull

Is Direct Mail Marketing Still Working?

Bryan Mull is the digital marketing guy over at Mail Shark but don’t let that title fool you. Bryan is also heavily involved with their direct mail campaigns for their many clients.

I wanted to have someone on the show that works in direct mail everyday and really knows what’s currently going on in the market. I understand after talking with so many successful pizza entrepreneurs, that direct mail is still a big part of their marketing efforts.

With all the technology and social media sites available, restaurant owners can become overwhelmed. They tend to start and stop many different avenues. Even with everything digitally available to you, there is still a need to get information into your customers actual mailbox and not just the mailbox they carry in their pocket.

Bryan and I go over what’s working with mailing campaigns and he also gives us some tips to make the campaigns we may be already doing, work even better.

What to Listen For:

• How to get started with direct mail
• The biggest mistakes made with direct mail
• Why direct mail is still so important
• The different strategies available

Mentioned in The Show:

• Mailshark Website: https://www.themailshark.com/
• Malshark Twitter: https://twitter.com/themailshark
• Mailshark Facebook: https://www.facebook.com/themailshark

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Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com 

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A Big Thank You to Scott for coming on the show!

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