How to Start a Product Business With Paume Founder Amy Welsman

Paume founder Amy Welsman openly shares the story of starting Paume, a luxury hand care product brand made with sustainably produced, bio-degradable and plant-based ingredients. Although Amy got the idea for a luxury hand sanitizer as a new mother in 2019, Covid gave her the nudge she needed to quickly and boldly enter the hand sanitizer market.

In our conversation Amy shares how she went from idea to product, spanning areas such as sourcing, sales channels, funding, wholesale, selling directly to consumers, pitching to buyers, PR, design, operations, marketing and the importance of an advisory group. If you are curious about what it takes to start a product based business, we think you will love Amy’s candor and how generously she shares her entire journey. This conversation is guaranteed to bring you new insights and and inspiration.

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