#101 How Apple uses 'Unique Value Effect' to reduce price sensitivity?

when you sell any product or service you talk about their benefit to the users, most of the time people compare your product or service to your competitor, which is one of the reasons you have to sell a product at less price.

and by using the 'unique value effect' you can reduce this price sensitivity issue, but the question is what it is and how to do it.

That is why in this podcast we take Apple as an example and share how it creates their own unique value effect and at the same time reduce competitors unique value effect as well.