In the first hour, Richard welcomes a marketing expert to discuss coming trends using the tool of demographics. He'll discuss what the coming population decrease means and the changes caused by an aging population.
Guest: Kenneth Gronbach is an internationally respected demographer who has been able to forecast societal, commercial, economic, cultural and political phenomena with uncanny accuracy. Ken's unusual blend of marketing savvy and common sense demography, based on twenty years of proprietary demographic study, sets him apart. Ken keynotes all over the United States and does customized demographic research.
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