Innovation Stories and Marketing Strategies with Giles Lury

Giles Lury is a Senior Director at The Value Engineers, a marketing strategy consultancy. He has over 30 years of experience in the business and is known for his creative spark, storytelling, and ability to constructively challenge conventional thinking. 

Giles is also the author of eight books on marketing, including four storybooks in which he relates short marketing tales that each revolve around a lesson. He is a regular contributor to The Marketing Society and MediaCat.

In this episode…

Branding and marketing are very important components of growing a consumer brand. Over the years, the strategies that companies have been using to increase awareness for their products have changed, mainly driven by changing consumer needs and evolutions in market trends.

Due to increased competition, companies also have to find creative ways to market their products better to cut through the noise and increase excitement, appeal to their customers, and stay ahead of the competition. 

In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Giles Lury, the Senior Director at The Value Engineers, to discuss innovation and marketing strategies. Giles also shares some innovative stories from his book and explains how branding has evolved over the years. Stay tuned.