You’ve seen their commercials. They are brutal. And effective. If you needed more proof Texas is a battleground state, The Lincoln Project is ready to spend millions of dollars here during the final days of the campaign. Imagine that for a moment. A group of Republicans trying to defeat a Republican incumbent in a deeply red state. And not only that, but The Lincoln Project is also expecting some support from what a co-founder calls “deep MAGA country.” In this episode of Y’all-itics, Mike Madrid talks about their strategy in Texas, whether he thinks there is a permanent split in the Republican party and how they make those commercials so darn fast.
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