CBP 187: A low-stress way to start a cash-based practice—with Jason Racca

If you’ve been thinking about going out on your own but are afraid to make the leap, you’ll definitely want to hear this week’s podcast. Jason Racca is one of my Mastermind group members, and he’s managed to lean into practice with a solid side hustle that involved very little risk or disruption to his life!

From the moment he encountered manual therapy in PT school, Jason was sold. As he learned more about the transformative power of some leading-edge manual therapy techniques, he always kept the idea of starting a private practice in mind. He was fortunate to join an insurance-based practice that was happy to mentor him toward his dream of owning his own practice one day, and that relationship has endured for quite a few years. 

But by February 2020, Jason was finally ready to take the leap and start seeing patients in a mobile, cash-based side hustle. This low-risk approach allowed him to continue working the same job while testing the waters to see what would happen. One month later, Covid hit. Nevertheless, he continued building his practice and has recently begun cutting his hours at the other clinic.

In this interview, you’ll hear about the strategies that helped Jason create his practice completely outside the insurance world and with very little risk—including what’s worked well and lessons learned along the way.

USEFUL INFORMATION:

Check out our eCourse: How to answer the question, “Do you take my insurance?”