33) What is Ethical Marketing? How to Create Conscious Content with Natalia Gomez of Green Studio Marketing

So, when you hear the word marketing, what do you think of? 

Do you think of glitzy advertisements with photoshopped models that make us feel we're not enough? Greenwashing campaigns from fast fashion brands that tell us we can buy our way to sustainability? Perhaps sales emails telling us the latest and greatest discounts & doorbusters?

Well, I don't believe that marketing has to look this way.

So, today on the show, we're talking about marketing, and how to do it more mindfully. Because as it stands now, it doesn't exactly have a great reputation!

In this episode, I am talking with Natalia Gomez of Green Studio Marketing. With over 8 years of marketing experience, Natalia offers ethical content marketing services for conscious entrepreneurs. 

You're going to hear Natalia talk about:

• What ethical marketing is all about and how she helps small conscious brands sell their products in a mindful way,
• Why branding and content marketing are important for small businesses,
• What her experience was like working in marketing for a mass consumption brand, and how that differs from what she does now,
• Her advice for anyone else who wants to start their own conscious business, and more

If you have any takeaways or thoughts on what we talk about in this episode, we'd love to hear them — you can find me on Instagram @consciousstyle and Natalia is over on @green.studiomx. 

And if you know a small brand owner, share this episode with them if you think they'd find it helpful or interesting!

 

FULL SHOW NOTES & TRANSCRIPT:

https://www.consciouslifeandstyle.com/ethical-marketing-authentic-content/

 

LINKS MENTIONED:

• See You Tomorrow: A Resale Shop by Nordstrom

 

CONNECT WITH NATALIA & GREEN STUDIO

• Website
• Instagram - @green.studiomx
• Pinterest

 

CONNECT WITH ELIZABETH & CONSCIOUS STYLE:

• Website
• Instagram
• Pinterest
• YouTube

 

SUBSCRIBE TO THE CONSCIOUS EDIT:

https://www.consciouslifeandstyle.com/edit/