Understanding Market Awareness with Kim Barrett

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When it comes to marketing, there is one key factor that could spell the difference between your campaign being successful or not. 

It’s market awareness.

Understanding how aware your market is regarding your product, solution, or business enables you to get your message across.

In today’s episode, I shed light on the 5 different awareness levels on the spectrum and how you can use that information to connect better with your potential clients and achieve better engagement.

If you want to improve your marketing strategy, this is one episode you definitely need to listen to. Grab your pen and paper and just make sure you take note of everything we discuss today. Let’s get started!

Resource Links:

• Your Social Voice Website (https://www.yoursocialvoice.com.au/)
• Become the Mogul of your industry (https://www.mogulcall.com)
• Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
• Breakthrough Advertising by Eugene Schwartz (https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981)

What we discussed in this episode:

• Introduction [0:00]
• Market awareness is a marketing fundamental [1:26]
• Top end of the market awareness spectrum - Most Aware [3:22]
• Opposite end of the market awareness spectrum - Unaware [4:05]
• Dealing with the problem aware level customers on the market awareness spectrum [6:20]
• Dealing with solution aware level customers [8:03]
• Dealing with customers who are product aware [9:32]

Thanks for checking out today’s episode! Be sure to tune in for the next one, subscribe, and share this podcast.

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