Gridiron to Ganja: How Lessons Learned on the Field Shaped the Highsman Strategy
Who are Ricky Williams and Eric Hammond?
In the sports world, Ricky Williams is perhaps best known as a bruising running back who tore through NFL defenses for a dozen years. But in the cannabis industry, he’s known as the longtime advocate who put his professional sports career on the line for the plant. Ricky has founded an herbal medicine company and a software business, and today he’s busy running his newest cannabis venture, Highsman, which he founded with Eric Hammond, a brand specialist. Eric cut his teeth on cannabis while at Greenlane Holdings, a cannabis distribution and supply company. Before cannabis, Eric specialized in business development in the audio industry as well as having founded his own scrap-metal recycling company.
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