Have you ever taken a sales course where you learned how to “close”?
Or, maybe you learned the “‘trial close.” Bill Caskey and Bryan Neale address
The issue of closing skills in this podcast – yet they don’t address it in the traditional way.
In fact, they lay to rest - hopefully forever – the idea that by delivering certain techniques
you can “get someone to make a decision.” That’s not the way it works – and to reinforce
those worn out sales tactics does you more harm than good.
T...
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