In this week's episode of the Advanced Selling Podcast, Bill Caskey
interviews a special guest, Dan Heath, the author of the
Made to Stick. He joins us today to share
his insights on helping OTHERS understand your ideas and helping YOU communicate them better. It seems in most sales training, we talk about communication skills, but spend little time talking about the thinking behind communicating ideas. Dan has researched why/how some ideas stick and others don't. And since professional selling...
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