Russell Brunson asked me to submit a story to his newsletter.

So I check my email the other day and there’s an email from Russell Brunson's executive assistant… No guarantee that I’ll get picked…  But I got to tell the following story.  Russell Brunson’s thesis as I interpret it.  Learn how to generate organic traffic.  Then make your offer to that organic traffic.  Then when your offer is converting you start spending money on adds to scale your offer.   In my opinion publishing counts if your publishing to a Blog, Youtube channel or a podcast.  Why?  You’re building influence.  You’re building credibility.  You're creating long form content that you can repurpose.  You can direct the traffic to wherever you like.  It’s SEO searchable and indexable.  And it provides safety from the Google Slap, Zuckerberg, etc.  Side note, I have been constantly publishing to my Table Rush Talk Show in podcast land for over a year.  450 + episodes.  Listen to them at www.tablerush.net. I do have a lot of people wanting me to make them an offer.  Now I get to work on an offer that converts!  Start publishing to a platform.  Pick one, and start publishing!

Administrative: (See episode transcript below)

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Transcript: 

Mischa Zvegintzov 

This episode is called Russell Brunson asked me to to submit a story. Russell Brunson asked me to submit a story. How exciting is that? Yeah, this is going to be about that. I'm just all asunder, you know. Now I've said it before. I'm gonna say it again. That's me opening a soda. I swear it's a soda. There you go. You just gotta let it rip. You just gotta let it fly. But again, this episode is Russell Brunson asked me to submit a story for his newsletter. There we go. That's a good title. Russell Brunson asked me to submit a story for his newsletter. That's what I'm going to talk about on this. On this episode. It's very exciting. The, the culmination of a lot of hard work. And, yeah, we don't know where the success points are going to come from. So listen in. It's gonna be a fun episode

Mischa Zvegintzov 

So as many of you know, or maybe you don't know, because you're new to the table rush talk show via the YouTube so you're watching this on YouTube. And I've started publishing on YouTube. relatively recently, you can always go to www.tablerush.net to the show notes, go to table rush dotnet. Subscribe. First, though, go to www.tablerush.net. That's where all these episodes are in podcast land. I believe I have 450 episodes plus or minus 20. But I've been doing very consistently for a year a little bit more than a year of publishing every day. And and, you know, building an audience. Some days, it's some days, there's lots of episode downloads. Some days, there aren't so many. As I'm on YouTube, and this is brand new, YouTube's fledgling for me the fledgling YouTube in endeavor. Not a ton of downloads yet, you know, and I'm working to, to, hopefully generate some more visibility for this for the table rush talk show YouTube channel. But it's a lot of times as a fledgling content creator, it can feel like you're talking into the void can absolutely feel like you're talking into the void. Do you get a ton of good feedback from people? The eventers universe gives me nuggets now and then do confirm what I'm up to. I'll tell you one of the really cool things for me right now is that I do have a lot of people, you know, wanting me to make an offer. And when I say make an offer, like offer up a product or a service, you know, like an expert service. And for me it is going to be it seems like the universe is having it be towards podcasting towards helping people podcast publishing to their podcasts every day. Because it's so powerful, and I'm working. This is why that's important. And I'm in the 2CC X Russell Bronson's 2C CX and it's his coaching program. And one of the things he's his his thesis is you generate organic traffic, you learn how to generate organic traffic, if you're already generating organic traffic and interest in what you're doing great, generate organic traffic, then you make your offer to that organic traffic. And then when that offer converts through your offer, through your organic traffic, then use then you start applying ad directed traffic to it then you start spending money on your advertising. And you scale that offering. Because you know, it works, you know, it converts. And then you can start printing money in effect and impacting the world, printing money is fun impacting the world's perhaps funner. But, or you get a combination of both.

Mischa Zvegintzov 

So a lot of people skip the publishing side of things. And in the to cc X Russell and the coaches are very specific about the type of the type of publishing so there's you publish to a blog, you publish to a YouTube channel, such as this, the table would rush talk show, subscribe below, or a podcast. Again, www.tablerush.net, type in your computer table, Rush dotnet. And you can go to all my table rush talk show, podcast episodes, and actually, you can hear what it was before it was the table rush, talk show, go listen to some old episodes, maybe 400 previous. Super fun, it was a totally different name of the of the podcast in the talk show.

Mischa Zvegintzov 

But I've been diligently putting out this content. Now I'm in the space of repurposing the content, to start driving more looks likes follows more attention towards towards my content. And then the next part, the next step of generating organic traffic is to start getting in front of other people's audiences. So you start putting yourself out there, hey, I'd like to be a guest on your podcast, hey, I'd like to be interviewed for your blog, hey, I'd like to be interviewed for your YouTube channel, you start getting in front of other people's audiences, talking about what you're doing. And then you're generating more organic traffic. So a lot of people skip the generating of the organic traffic, and they want to go straight to paid ads. And you can end up spending a lot of money trying to figure out if your offer converts. And so publishing to your platform, is very critical. Publishing to a platform consistently, is very critical. And the other thing it does, I actually have it on my notes over here, hey, I'm kind of prepared. Oftentimes, I'm not prepared. Is that is that hold? Please, let me find it. Where is it the benefits, it has something to do with.

Mischa Zvegintzov 

So the reason you're publishing, not only to generate organic traffic, but you're building influence, you're building credibility, you're building a body of work that you can point to, and then you're creating long form long form content. And then you can repurpose that long that that content. And then also, from your platform, you can direct traffic to wherever you want. So if you build an audience that's coming to your platform that's SEO searchable, by the way, and indexable. That's what's the, that's part of the other most powerful bit of publishing to a platform of a blog, YouTube channel or a podcast is that it's indexable. And, and SEO searchable. And that, it which is like saying that they can easily find you, and they can easily buy from you for free. You're not having to pay for that traffic so they can easily they can for free, easily find you and easily buy from you. And again, a lot of people skip this step. So I've been Oh, and one other thing, or a couple other things. It's security from a Google slap. Because Google can change their algorithms. They can change their pricing structures, they can do all sorts of things. And then you're all the sudden your efficient advertising becomes inefficient. There's the Zuckerberg price increase, right Facebook, tweaks their pricing model or their algorithms. And then there's Apple Apple playing games. So Apple decides, hey, we're gonna change the way we do stuff. If the way that we interact with Facebook can drive prices up, so it provides insulation from that, that provides diversity from that. If you can control and create your own traffic, there's massive benefits. But again, a lot of people don't do it. They skip the publishing part. And so I've been publishing like mad. Thank you so much for listening. Thank you for making it this far. I'm going to get to the excitement of Russell asking me to tell a story. The other day, well, I can have insecurity about what I'm doing about all this publishing. I'm like, am I talking into the void? What's going on? I come home, I'm at home the other day, I'm about to go home. I'm about to go grocery shopping. And they compulsively check my phone. You know, we all do it. Or a lot of us do it. I'm about to walk out the door. I checked my phone, and in and I see an email, there's an email, and it's from Russell Brunson, Russell Bronson's executive assistant. And I'm like, wait, wait, for doubletake, I stopped, I look at it again. We want you to submit a story. This is just the other day a few weeks ago. I'm like, What is this right?

Mischa Zvegintzov 

Is this for me? Wait, what? This doesn't make any sense. So I closed the door, leave the car running, you know, keys in the car, whatever, forget about the car. So we could have jumped at it and drove away. I had i i Come run into the computer, I sit down and and I printed out the email and I get this great copy of this email. Hey, you know, my name is blank. I'm Russell Bronson's executive assistant, I'm writing to inform you that you have been hand selected from the coaching program and, and or the inner circle mastermind as a as a potential feature guest author in the what are Dan Kennedy and Russell Bronson's magnetic marketing monthly periodicals, you may or may not have heard of Russell Brunson, you may or may not have heard of the magnetic marketing periodicals, or Dan Kennedy, but in the niche and realm where I play. These are big names. That's like, that's like, wait, what I mean, I was like, wait, what? And so I just submitted that I wrote the story. Of course, there's no guarantee, but it was a great little God shot a great little nugget from the universe. Keep at it, you know, I've got some visibility, people are paying attention to what I'm doing. And some fun validation. And so I got a good write a great article about just what I told you about the importance of publishing that, you know, you can generate organic traffic, you can test your offers on that organic traffic, and when you have an offer that converts, then you can scale it, throw advertising revenue at it, and, you know, scale it up. That's super exciting.

Mischa Zvegintzov 

And then, you know, there's all the, all the other collateral benefits of publishing, consistently. You know, insulation from Google slaps from Zuckerberg pricing increases from Apple fighting with the other social media platforms. And then, you know, you're you're building influence, you're building credibility, you're creating a body of work that you can point to, you're creating long form content, you can repurpose that content, it's indexable. And it's SEO searchable, which is like saying that people can easily find you and buy from you for free. And that's very powerful. So if you're publishing to social media every day, which can be powerful or tick tock tick tock is all the rage people are driving great traffic with tick tock, but you're subject to the whims of those platforms. That's it, I am done. Thank you for listening if you've made it this far, so excited. I got my article into Russell Brunson and Dan Kennedy and the magnetic Marketing Marketing periodicals. We will see if, if I get I get to be published. But I just want to encourage you, keep working hard. Keep publishing. Keep trying. Keep putting your creativity out there your work out there. Take the messy action. You never know. And I will end with this will end end with this. Start publishing to a platform, take a platform, blogging, YouTubing podcasting, start publishing every day. Peace out

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