Back in May of 2020, Twitter started an experiment in changing the tone of the discourse on its service. Twitter was testing to see if the equivalent of a tap on the shoulder or a subtle ahem could get people to be... well, uh, you know... less of an asshole to one another.
https://www.mediapost.com/publications/article/371025/twitters-warning-prompts-may-actually-make-social.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=125230&hashid=e-_ehqRLR9-NSNIczEQpgg%5C (The results of that experiment have been announced, and those results are dramatic).
Nearly a third of people, when prompted to reflect on what they were about to do, actually changed their behavior. Can we do that in podcasting?
Fair warning: this is going to sound like some crazy Big Brother, nanny state, liberal pansy bullshit. Please assume that I'm well aware of that and play this out with me, if you can.
Why can a podcasting hosting company use A.I., Machine Learning, and other advanced algorithms to do something similar before we published a podcast episode?
But that could be too late. Editing a Tweet takes a few seconds. Not true for a podcast episode that took many hours editing and assembling.
Can we do that earlier? A https://yoast.com/ (Yoast) or a https://www.grammarly.com/ (Grammarly)-style plugin that looked over your shoulder as you draft your outline or reviewed the transcribed portions of your in-production episode?
That's not all that crazy, as we already use those tools to do a similar job to make our content sound better. Is it really a bridge too far to have them look out for accidental misinformation as well?
Before you let loose your anger and point out what a naive dumbass I am for even suggesting such a thing, I want to restate that I do know how Orwellian this sounds. I see the same slippery slope you do. And I know this won't do anything to curb intentional disinformation.
But scrutiny is coming to podcasting. You may think the best course of action is for us to do nothing. And that's your right. But I think that approach is equally as naive as what I just put forth.
But sure; light me up in the comments. I can take it!
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