Strong product differentiation could be the difference between a hot seller bringing in millions or a dud that just sits on the shelf. David Bryant, the owner of OFR Brands, has over a decade of experience in sourcing successful products. In this debut episode of Alibaba.com Sourcing Insights, he will share tips on battle scars to avoid and tips for success, including:
- How product differentiation—making a product special, unique, and valuable—is the difference between success and failure today
- How sourcing digitally and globally from suppliers that provide customization and modification services through platforms like Alibaba.com is the key to business success
We also discuss:
- A technique for better communication during the current supply chain disruption and the value of “verified suppliers” on Alibaba.com
- What timelines to aim for when sourcing
- The value of supply history when dealing with a new supplier
You’ll also hear David’s old-school method for making changes to his products and why it remains effective ten years later...
Check out our three most downloaded episodes:
- How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
- Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford
- How to Prioritize Progress Over Perfection: Insights from Carlyn Bushman
Previous guests include Mike McClary, the CEO at Amazing.com; Jason Feifer, Editor in Chief at Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer at ShampooTime; Matt Jones, Founder of The Crease Beast; Stephanie Cartin, CEO at Entreprenistas; and Julianna Dahbura, Founder of Deco Beauty.
B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so