I Finally Know Now Why People Wear White Shirts Every Single Day

What is t-shirt video publishing schedule?…

On today’s episode Russell realizes why other marketers wear white shirts every single day. He also talks about why he hasn’t worn white shirts in the past, but why now he might consider it.

Here are 3 cool things to hear in this episode:

• Why Russell has to go buy all new clothes for Funnel Hacking Live.
• How if you watch enough videos of Russell you will know his shirt rotation.
• And why Russell is considering wearing boring dress shirts every single day.

So listen below to hear about Russell’s t-shirt drama and learn which of Russell’s shirts are his favorites.

---Transcript---

Hey everyone, good morning and welcome to Marketing In Your Car.  Alright, so we are on the way to the office as usual. I had a thought.  I think I figured out why people wear slacks and a white shirt, finally. It took me a long time to figure it out. Yesterday, for example, we had 4 of our Clickfunnels certified consultants, who are just crushing it, come in and we filmed their stories; which are really inspiring. One of them is doing over a million bucks a year from what he got in the certification program; which is crazy inspiring because it was 8 months ago. One of them is a stay at home mom.  She’s got 12 full time clients now paying her between 1200 and 2500 bucks a month which is super cool.  One is a network marketing guy who was struggling with network marketing and now he’s doing this and just crushing it.  Another one is Donna. She’s a graphic designer. She went to the certification program. She doesn’t just sell them graphic design now, now it’s funnel building.  She’s able to 10x what she charged each of her clients.  It’s really fun hearing all of that. I was going to go meet them and I had to pick my wardrobe. I was going through all my stuff and I’m like, “I’ve worn this shirt at two different events and I’ve probably filmed 12 videos in it. And this shirt I’ve worn to three events and I’ve probably filmed 15 videos in. Everything single thing of clothing I have I can remember multiple, like 5 to 10 videos that I’ve worn it in. I don’t have a ton of clothes. But my wife is always mad at me because I always go buy more clothes. I’m like you don’t understand because I make a video and that video is out there forever and everyone has seen that thing. And it’s funny because I’ll go to an event and I’ll have a shirt on and people will be like, “Hey I saw that shirt in whatever.” And people will say stuff like that.  And I don’t typically wear a white shirt and a tie, or a white shirt and a sports jacket or whatever.  I just wear t-shirts or I wear button up shirts like that.  But the problem is when you wear something like that’s got color or flare or whatever you want to call it, or it’s a t-shirt with a funny saying. After you’ve worn it once, then it’s in stone on a video. You can’t wear it again. For Funnel Hacking Live, I have to get all new shirts, because everything I’ve worn, a percentage of the audience has seen me wear before and its awkward because their like, “Does Russell wear that shirt every day? I thought he was successful.” It’s like this horrible thing.

I was thinking about my friend, Ryan Deiss, he does his events and videos and he always has a white shirt and a suit jacket on. I used to think he’s trying to be all business-y, which is the anti of me, but now I kind of get it. If he wears a white shirt and jacket, people just assume you have on a new white shirt every time, but it could be the same shirt. He can wear the same shirt every day, for the last ten years and nobody would know, because it’s a white shirt.  And people assume, “oh if you’ve got a white shirt and tie, you’re a business person and you’ve probably got like 50 of them and they’re all dry-cleaned every single day. For all we know, Ryan’s wearing a shirt and no pants.  Or it’s the same shirt and he never washes, he goes to the office and he’s just got one hanging up there, throws it on and boom, does a video, but nobody knows. So, there’s something to think about for today.

I have no idea why I brought that up, outside of the fact for any of you guys, especially doing daily periscope videos I keep preaching and telling everyone to do. After 5 days everyone’s seen your wardrobe. If you go back through my periscopes, you kind of know my rotation. Monday I’m probably wearing this. Tuesday I’m probably wearing this. It drives my wife crazy because there’s only 5 shirts I like. I got this really cool one that I got online. Its yellow and it says “It’s On Like Donkey Kong” and it’s got a big picture of Donkey Kong. I love that shirt. I would wear it every day if I could, but people would see it. “Hey Russell, three periscopes in a row and you’re still wearing the Donkey Kong shirt. Why?” I’m like, “Dangit!” Even if I bought three different versions of that shirt people would still think it’s weird.  I’m like, “No I washed it, I can wear it two days in a row, because laundry night was last night. So I can wear it.” But no you can’t. It has to be two weeks out. I have to plan, “I wore this last week, I have to wait another week.” Because you don’t want people to think you’re weird. I have two American Fighter shirts that I love, that are my favorite. A blue one and a red one, and again those ones I would wear every day. But the problem is the same thing. You’d think I wore the same shirt every day. So I have this dilemma where some of you guys who are bloggers or podcasters, you can wear the same clothes every day and nobody would know. But because I had to choose videos as my medium it just ruins everything. I’m trying to think if I should go and find a white shirt. Or a shirt that is plain enough, and you’re like, “oh, maybe that’s just one of many dress shirts that are similar.” Then I could just wear the same thing every single day. I don’t know. Then I have to start wearing dress shirts which is not going to happen. So there you go.

I guess the moral of this story is, if you’re going to pick a daily video thing, make sure that you’re okay with the fact that people are going to see the same shirt every 5th episode or whatever. It was funny, a while ago I started this….I’ve tried to do this whole consistent publishing thing forever. It’s kind of hard. In fact, the new daily periscope thing has been the best one that’s been consistent along with the marketing in your car podcast. But one thing that I remember is when I started doing that, is because I was doing this daily one. I would do this daily sketch, and I did 12 days in a row, at that point I’d be through every shirt. I’d start over, and they kept coming. After 3 cycles of that, jI was like, “This is embarrassing.” Then we did this thing where I was like, “Hey if you want me to wear your shirt on my show, send me your shirt and I’ll wear it.” So we got all these people sending the weirdest shirts. Some things I was like, “I can’t wear this.” But of course, that’s what people wanted you to wear. “Let me order the weirdest thing possible and make Russell wear it.” So that kind of died. I quit doing the show and a lot of it was because I felt dumb about wearing the same clothes every single time.  I’m not sure if you can relate to this, but I hope that……Again, I don’t know if I’ve provided any value today, but hopefully there’s an entertainment factor.

So I’m at the office now. I gotta get to work. I’m wearing one of my 5 favorite shirts, so if I do a periscope tonight, you guys will see it. It’s a maroon one that says, “Obey” on it. So if you see that tonight that’s why. I apologize, but I’m out of shirts, I got nothing else.

So I’ll have new stuff for Funnel Hacking Live. So if you don’t have your tickets yet, go to Funnelhacking.com and get your tickets. So you can see what new outfits I have. If nothing else, that should be of value.

Also, Marcus Lemonis is speaking, Sean Stephenson, Alex Charfen, Kyle Cease, me, Liz Benny, a whole bunch of other amazing people. Do not miss it, it’s going to be awesome. Have an amazing day and I’ll talk to you guys soon.