Recap Of Our First Ever “Hack-A-Thon”

What happens behind the scenes when people come to Boise and let Russell hack their funnel…

On today’s special episode of Marketing In Your CORVETTE Russell talks about how you can win a Corvette. He also recaps some of the cool stuff that happened at his Hack-a-thon event.

Here are some fun things you’ll hear in this episode:

• Why Russell is driving a Corvette today.
• What you can do to get your hands on this very Corvette.
• And find out why sometimes paying someone a lot of money to do something for you instead of learning to do it yourself is worth it.

So listen below to hear about the hack-a-thon and some cool things that are coming up.

---Transcript---

Hey, everyone. This is Russell Brunson. I want to welcome you to Marketing in Your Corvette.

Hey, guys. Yes this is a special Marketing in Your Car, because today I am in my brand new Corvette. There’s kind of a story behind this, because I’m not the kind of guy who just goes and buys new cars.

In fact, I’ve had the same car for like eight years, or seven years now. Anyway, a long time.

But at the Funnel Hacking event we launched our dream car contest, which my goal in the next year is to give away 100 cars to people like you. You deserve one and you need one. So that’s kind of the game plan.

To kind of show off, we got a new Corvette and had it there at the event to show everybody what could be their dream car. Because a Corvette is kind of like my dream car.

Anyway, we had it shipped back from the event and I’m in it right now driving and this is the first podcast in the new car. And I’ve got to tell you, this car is awesome.

I’m not that big of a car guy, but this one is really, really cool. So I’m excited because I’m going to be hopefully giving away a ton of these over the next 12 months. In fact, next week our goal is to launch the dream car contest.

We kind of soft launched it at the event, but we were just going to reveal and open up and let everyone see it. We added this really cool element inside Click Funnels just for our affiliate program.

You see this little car, and as you get more and more members, the little care will move across until boom, you hit the goal and you get the car. It’s pretty awesome. You should see that next week in your affiliate panel, as long as I am able to get it all done in time.

So that’s the game plan there. Anyway, today I just wanted to talk about something really cool that happened. I had an idea for a program we wanted to put together a little while ago. In fact, I think I mentioned it on the podcast.

We thought it would be cool to create something we’re going to call a hack-a-thon where we’ve got people coming out to Boise and we spend three days just building out their sales funnels for them. So we’re trying to build out a webinar funnel and a high-ticket funnel.

And at first we had the idea, we got excited and we started selling it. We sold three people and then I was like, “You know what, let’s just stop and make sure this is a good idea before we sell anyone else.”

We kind of stopped. And then today, the last three days, we had some people in town and we did it, and it was awesome. We had a good time and basically what we did is day one, first we just kind of sat down and had everyone define what they’re doing, where they’re at and where they want to go.

We went through everyone’s business to get a good idea of that. That was the first half of the day. Then we went to lunch and after lunch came back and I worked one of them and focused on rebuilding his entire webinar, as well as his webinar funnel.

We found a bunch of little holes and mistakes and got things fixed. That was day one. And then the other two people went and they met with the guy who runs all our Facebook ads, and then they met with our guy on my team who does all of our Dream 100 affiliates, those type of things.

So that was kind of day one. Then day two, everyone rotated around. So I spent the next half a day working on the next group’s webinar and the funnels for that.

And then the last day I did the other person’s. Then today we went out and had one of video guys go and film and capture all the videos we need for the high-ticket funnels, for the webinar funnels. And they turned out amazing.

In fact, I’m beat up. We did that all day today and I’m tired. It was awesome. So we created it and the goal was to get two funnels, a high-ticket and a webinar funnel for each person.

And I thought we could get it done in three days, and we probably could have. But there’s a lot of moving parts involved. So they’re all like probably 80 percent done and so I’m kind of waiting to get the video editing done.

Next week I’m going to get them all finalized and next week we’re doing kind of a big reveal, giving them their funnels and showing them off and giving them their Facebook ads and let everyone have a chance to go out and execute on them and see what happens.

So it’s kind of exciting as a whole to put it all together. It was a really fun process. Who knows if we’ll do it again in the future? It was a lot of work.

Part of it is I’m still in the process of moving my house. I would go there for eight hours a day and then I’d go home and we’d go to the old house and we’d spend six hours cleaning house back and forth. That on top of all the kids and everything else.

I think I’m just worn out from all those different things happening at the same time. We’ll see if we do it again in the future. But right now the goal is to get these guys up and running and really successful.

It was a lot of fun and I enjoyed it. So what I was thinking for you guys to hopefully add some value to your day today, is think about whatever it is that you are teaching people to do.

Every one of you guys has got different businesses and things like that. Obviously you can teach it, you can do different variations. But I encourage you guys to sit back and think about creating a version where someone goes out and you get to do your magic.

Because I know a lot of us teach our magic. We teach what we do to have success. But what if you went and just applied your magic for someone and did it for them?

I’m not a big fan of creating done-for-you type services typically. But if you have the opportunity to do something like that. For us, we charged $25,000 for somebody to come to this. I think if we did it in the future we would probably charge more.

Because I don’t think I want more people. We want a smaller group, so we probably would charge more. So charging a lot for it, but then you really give somebody a cool experience.

What was cool is the group that was here, the common theme among them is that they all are very much like me. They’re kind of impatient. I want things done now.

So they were willing to pay more to get it done quickly, as opposed to joining our Inner Circle group. Inner Circle is good, but I don’t want to spend next year working on it. I want to get it done now.

So they wanted stuff done now. So they were willing to pay extra, pay more for that. So just for you guys, think about that. There’s a segment of your audience who wants things done faster. They want to have whatever the result is now.

They don’t want to wait for six months or a year or whatever it’s going to take. So there’s a premium there for everyone. What’s cool is, I don’t know about you, but I don’t typically have a chance to work this close to anybody ever.

And so it was really neat just to have a chance to connect with each of these people who came on that level. And really see what you’re doing and how you can affect people. It was awesome.

I recommend looking at that and testing something out. Test out something and offer it to your list or your customer base. Just say, “Hey, this is what we normally do. We normally teach you guys this stuff, but how would you like to come out and spend a lot of time with me and I’ll help you do this?”

Just see what happens. It’s an amazing experience on their side. It’s amazing on your side. You’ll get connection with people you don’t get any other way.

It was awesome. So there’s my tidbit for today. Other than that, I appreciate you. Next week is going to be a fun week. We’re going to be rolling out new affiliate programs, dream car contest, a couple other cools things.

If you’re watching what we’re doing, I think you’re really going to enjoy it. I hope you’re having fun marketing your businesses as well, and go get your dream car. Just plan on getting it, because I’m paying for it if you guys are a part of the contest.

And if you get this one, I recommend getting a Corvette. I’m not a car guy, so I don’t really know what it is. It’s blue, it’s awesome. It just looks cool. If this is the one you want, just let us know and it can be yours. This car could be your car.

All right guys, I’m out here for the day. I appreciate you all and we will talk soon.