What She Missed At The Luau

The secret of being present all the time.

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Hey, everyone. This is Russell Brunson, and I’m here in the car today with Dallin, who is my little entrepreneur, and we’re here for another exciting episode of “Marketing in Your Car”.

So today, its summertime still, and Dallin wanted to come to work with me today. He’s got his little packet of stuff to work on his projects. It’s going to be exciting. What are you planning on doing today?

Dallin: Find out how to build a robot.

Russell: He’s going to find out how to build a robot, which is a very important task. Do you think we’re going to sell that if we figure it out?

Dallin:    Maybe.

Russell: Maybe. That’s a good idea. So that’s his plan today [laughs].

I wanted to tell you guys about a thought I had over the last week. It’s been a while since I’ve done a “Marketing in Your Car”, and one of the main reasons was I in Maui with my beautiful wife. She had a birthday, and I surprised her, and had her family come and watch the kids while we were gone, and took her to Maui.

We had a lot of fun, but one of the things I learned on this trip – I re-realized, and I wanted to give it to you. I want to share with you guys. One of the last nights we were there, we went to this luau. Everything out there – you know how tourist traps are – they’re super expensive, right? I think it was a hundred and fifty bucks a person, so it cost us three hundred bucks to go there and have this luau, and we were sitting there and we ate dinner, and we enjoyed the conversation with some people we met, and it was really fun. Then they do an actual luau dance, with the hula dances and all of this stuff. It was really neat. We were watching it, and right in front of us to the right, there was this lady who got out her video camera. She opened it up, and she clicked “Record”, and she was looking through this little tiny screen at the hula dance, which, it’s nighttime. Her little hand-held $200 camera from K-Mart barely picked up any light. You could barely see anything, right? [laughs] She sat there for the entire ninety minutes or so recording it, looking through this little tiny screen, barely seeing it, so she could record it so she would watch it again later, I guess?

I remember I was sitting there with my wife, and we were watching and enjoying this thing, and seeing some amazing things – people doing some cool choreographic things. I don’t know – I love watching them perform, just doing their talents, and I looked over at this lady. She was looking through the screen, and she’s missing the entire thing so that she can record it, so that she can watch it later.

I thought it was ironic. How many times in life we’re missing the most important stuff that’s happening around us, because we’re looking at our computer screen or we’re looking at our phone, or we’re recording something and missing the entire thing. I was reading somewhere on Facebook the other day. I don’t even know whose concert it was. It was some concert. I think it was Jack White or something. I have no idea who that is, but I remember I was thinking Jack Black and he was a white guy, and his last name was White, so I think it was Jack White. Some of you guys probably know who he is. I think it was him. He was doing a concert. I think he was on some TV show – Jay Leno or, I guess Jay Leno’s not on anymore [laughs]. That shows you how up I am with my pop culture, right? But anyway, he was on this show, and he was talking about how they don’t let cell phones into their concert. He said, “We don’t want people watching it, experiencing it through this tiny little screen. We want them actually experiencing it. That’s why we do live concerts. They can go and watch the YouTube clips if they want to watch YouTube clips, but if they want to actually experience it, they have to be there and be present and experience it.”

That’s my big take-away, was that most of us aren’t present enough. I know I’m guilty of this in a lot of things – in my kids’ lives, sometimes, huh, Dallin?

Dallin:    Yes.

Russell: [laughs] That’s not a good thing to admit to. No, but even one day in Muai, we were sitting there, and my wife and I were in bed and we were texting on the phone, on Facebook, and stuff like that, and I texted her in the middle, and I said, “Hey, how are you doing?” It was just kind of funny.

We need to be more present in where we’re at, and we need to put away our phones. When you’re at something amazing, don’t worry about capturing it on video so you can watch it later. Watch it right now, and enjoy it, and be there for the moment, otherwise you’re going to miss it. It happens way too often. The more connected we become, the more its happening. It’s happening to everyone, around the world.

So I just want to encourage you guys. Don’t be the person who’s at the luau watching this amazing thing and trying to capture it on video so that you can watch it later. Be present, enjoy it now, and don’t miss the moment, because they go way too fast.

So that’s about it, you guys. We are almost to the office. Dallin and I will have a fun-filled day. We’re going to be launching a new project called “List Hacking” this week, which I’m super excited about. We’ve got a video guy coming over to film us and to film some stuff. We’re going to roll it out, and what’s exciting is we haven’t started building it yet. We’re going to build the entire membership site, sales process, everything inside of Click Funnels, and I will be able to get done in a day or so what used to take me two weeks, and so anyway, just kind of fun. We’ve finished the beta for Click Funnels, now we’re going to just be rolling out a bunch of projects just to prove how awesome it is. People can see the power of Click Funnels. It should be exciting.

We’re at the office, you guys. Have an awesome day, and we will talk to you soon.