The “MarketingInYourCar” Blackbox In Action

How we made $30,000 in four hours, training people on stuff we love to share, and how you can too.

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Hey everyone, this is Russell Brunson. I want to welcome you to the Marketing in Your Car podcast.

We are officially on episode 51 which is exciting for a lot of reasons that I’m going to talk about in a minute. It’s about noon. I’m heading to the office right now. I’m going in a little bit late. That’s because I went in earlier today as well. I had a workout early because we’re relaunching the new version of our supplement this morning.

We had some ads hitting someone in real quick to fix some things up, headed back home to shower and play with the kids, and now I’m heading back to the office, about noon but I want to share with you guys a really cool story about the black box. Some of you probably saw the promotion we ran recently. It’s doing really well. I want to walk you guys through it.

The black box training, if you didn’t have a chance to watch it, which you should go watch it. You can see it at MillionaireIncubator.com. It’s basically I was walking everyone through the process I’ve been using lately that’s just crushing it where basically, we’re leading with a free plus shipping something, a newsletter, a magazine, a CD, a DVD, an mp3 player, a knife, a something, some weird gadget or info, giving away a free thing.

After they purchase that free thing, then you take them to a page that walks them through a really cool case study of something you’ve done or are doing. Then you have them sign up for an invisible funnel webinar which is a webinar where basically they pay zero dollars to attend. Then you do the training live. At the end of it, if they like it, then you bill them.

They put their credit card in for zero dollars and you re-bill them at the end. At the end of the three or four hour long training that you teach whatever concept it is you’re teaching, then you offer them an opportunity to work with you where you have them apply. We ran that last Friday. One of the tweaks we did this time with our invisible funnel which was kind of cool is we actually, up front, they can sign up for zero dollars and then pay $97 when the training is over. Or if they know it’s going to be good and they can save $20 by just paying $77 now. We did that.

What’s interesting is 39% of the people paid the $77 now which was exciting. We made almost $10,000, just shy of $10,000 from people paying the $77 up front, and then today, probably here in about an hour, we’re going to be re-billing everyone who didn’t cancel. Based on that, we’ll be making another probably $20,000 to $25,000 depending on how many people’s cards go through.

We made about $30,000 just doing the actual training which was exciting. It’s always good to get paid to teach someone cool up front. Then now we got a hold of people that applied to work with us. We’ll be signing them up as well for our high end thing which hopefully we’ll make another six figures or more from that. It’s exciting and cool.

This whole black box concept is something that I hope all you guys have a chance to look at. That’s basically the process. You create a really cool, take out your best tip, secret, or strategy or whatever, make a free plus shipping thing, and then sell that. They pay for shipping and then on the next page, you show them a case study of how that thing that they just bought, how it’s worked for somebody else.

Say a case study of how someone lost 30 pounds or someone made this much money, or someone saved this much money on their taxes, whatever your system is that you teach. Then tell them that you’ll teach them that over premium training that is anywhere from $47 to $97 but they don’t have to pay until after the webinar is over. They just put in their credit card now.

If they hate it, they let you know. If they love it, do nothing and you’ll bill them at the end. At the end of that, let them apply to get your more personalized one-on-one coaching program. That’s what we did and taught. It’s been exciting so far. People have been going crazy with this. I’m excited.

The other reason I wanted to tell you this is the whole free plus shipping thing, we used to do it back in the day where we’d do free plus shipping and put someone on a forced continuity program but we stopped doing that because FTC and Visa and Mastercard did not like that, so we stopped doing forced continuity, but we kind of stopped doing free plus shipping stuff as well.

Over the last three or four months, we brought it back, didn’t do any continuity but we do upsells. Right now, that model is crushing it for us. I actually took the first 50 episodes of Marketing in your Car. We put it on a CD. You will see here in the next week or two an offer I put out where you get the first 50 episodes of Marketing in your Car for free, just cover six or eight bucks for shipping and handling and we’ll ship it out to you.

I hope a lot of you guys take it up because you’ll have a chance to listen to the entire first 50 episodes on one CD. We cut out the cheesy audio songs so you don’t have to hear it a thousand times. I think it would be really good. Afterwards, we’ll upsell people into our funnel. I recommend you guys getting it for two reasons.

One, you’ll get all of the podcasts so far on a nice convenient CD, and number two, you’ll have a chance to see this black box process in action. I’m at the office now. I’m going to go rock and roll, make some more black boxes for myself, for my businesses, and check to see how our supplements are doing this morning with our new funnel and the new ad that went out.

Hope you guys are doing awesome and we will talk to you soon.