Building A D2C For Baby Gear | Kunal Popat @ R For Rabbit

The most successful businesses are the ones that are built around solving a problem for others.

In this edition of Founder Thesis, Akshay Datt speaks with Kunal Popat, Founder, R For Rabbit.

Inspiration knocked at his door when he became a father and couldn’t find any certified and safe baby gear in India. He realized the massive potential this segment had and started R For Rabbit in 2014, along with his wife Kinjal. And today, R For Rabbit is one of India’s most loved and prominent baby products brands, with a strong base of 1.5 million loyal customers and has recently raised USD 5 million from private equity firm Xponentia Capital Partners.

Tune in to this episode to hear Kunal speak about how R For Rabbit is ready to capture the baby gear segment in India with its robust and innovative products.

What you must not miss!

• Building a D2C brand from scratch
• Customising products as per Indian taste and demand
• Fundraising journey and plans for subsequent product expansion