Download - [ Experiência do Cliente em B2B ] #1 - O caso da Yara Fertilizantes

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McKinseyTalks

Business:Management

[ Experiência do Cliente em B2B ] #1 - O caso da Yara Fertilizantes

2022-02-18

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Entenda por que cada vez mais empresas B2B estão investindo na experiência do cliente para melhorar seus resultados. No primeiro episódio da série sobre Experiência do Cliente em B2B, nossos convidados discutem sobre a crescente relevância deste tema para o setor e abordam como a Yara vem adotando soluções digitais para melhorar cada vez mais a sua entrega ao cliente.