I don’t care how long you’ve been in business, you’re in the gap.
And sometimes that gap is huge like an ocean.
And sometimes that gap is more like a little creek.
Either way, you have to go through the mess to get to the other side.
What is the gap?
The gap is that learning space of where you are and where you want to be. You are standing on the cusp of a field of change and you have no idea how to get to the other side. That is the gap.
There’s a problem in your business, and you need to solve it.
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