Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
Exploring the Messy Middle of Building an Audience and a Business
Imagine this: a friend tells you they’ve just landed a huge opportunity.
And you’re thrilled for them! You’re genuinely happy for their success.
But.
There’s this niggling little voice in your head whispering, that should be me.
And it really is a both/and situation. You can be genuinely excited for someone else and still feel that twinge of envy, knowing that you want an opportunity like that too.
It’s so easy to see someone land a TEDx talk and think, that should have been me, or they land a book deal and you think, I would love to have a book deal, that should have been me, or they get a Forbes feature and you think, oh, that should be me!
We see the happy endings and we compare our messy middles with them. Our brains are actually hardwired to do it.
But what about the bits we don’t see? The bits that come before the Instagram-worthy end goal?
Let’s talk about the messy middle of building a business and achieving success.
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