The Ultimate Playbook to SEO with Eugene Levin, Chief Strategy and Corporate Development Officer at Semrush

This episode features Eugene Levin, the Chief Strategy and Corporate Development Officer at Semrush, an online visibility management and content marketing SaaS platform. Previously, Eugene was the Investment Director and a partner at Target Global, and before that - co-founded one of Europe’s leading game development and outsourcing studios.

In this episode, Eugene discusses tailoring your marketing approach for small business owners, his GTM strategy (and why it doesn’t involve looking at channels), and shares valuable SEO best practices to help your content get more clicks. 

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“Sometimes [ranking higher] requires you to go deeper. Sometimes it means you have to use more authoritative sources and work with materials that may be not as easy to analyze as a blog post. And then once you publish content, it's important to work on the distribution.”

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Episode Timestamps:

*(0:30) - Eugene’s role at Semrush

*(5:00) - Segment: Trust Tree

*(7:51) - Tailoring your marketing approach for small businesses

*(8:50)  - Semrush’s overall marketing strategy

*(10:00) - Semrush’s GTM Strategy 

*(10:38) - Segment: The Playbook 

*(12:56) - Best practices for writing articles and blog posts

*(20:32) - Avoiding over-optimization 

*(21:56) - Uncuttable budget items 

*(26:29) - Investing in content creation for your website 

*(30:58) - Segment: The Dust-Up

*(33:04) - Segment: Quick Hits

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Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

• Connect with Eugene on LinkedIn
• Connect with Ian on LinkedIn
• Learn more about Semrush
• www.caspianstudios.com